Hi! I’m Lu Amaral from The Aesthetic Studio. Let me tell you a bit about us! ♡₊˚
It all started back in 2011, when I launched my first creative venture, Pashion Studio, from my hometown in Brazil. With a background in Advertising and Graphic Design—plus extra studies in Fashion—I set out to build something of my own. At the time, my focus was fully on working with clients, creating branding, illustrations, marketing materials, and websites.
As the years went by, something incredible happened: a community began to form around my work. Through my blog and Pinterest, where I shared design-driven content that I loved creating, I connected with like-minded people from around the world. This inspired me to dive deeper into aesthetic trends and visual storytelling, constantly researching and evolving my craft.
Little by little, my business expanded into something bigger, more intentional, and more aligned with my passion for aesthetics. And so, in 2020, The Aesthetic Studio was born—bringing together my graphic design services, digital content creation, and my dearly beloved shop, where I offer exclusive design resources and aesthetic imagery, all created by me.
Marrying a business strategy expert was another game-changer! With my husband’s expertise and support, The Aesthetic Studio has been able to grow in the best possible way, blending creativity with solid business strategy. Today, it’s truly our business, and we love seeing it flourish. As a very international couple (I’m Brazilian, he’s Finnish, and we’re based in Spain!), we’re proud to collaborate with talented professionals from all over the world.
What’s Next?
Our latest venture is The Aesthetic School—the fourth branch of our studio—where we’ll be offering courses on aesthetic graphic design, editing, and other creative skills to help fellow designers and content creators bring their vision to life.
Beijos (that’s how we say kisses in Brazil!)
Lu
