Coquette aesthetic – What it is and how to get the look

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gisou coquette aesthetic beauty

Hi babes,

What do you think of when I mention “Coquette Aesthetic”? Proabably pink, florals, super cute kid of vintage, kind of sexy and ultra feminine style?

That’s definitely the vibe this aesthetic gives 💝🌸🎀👛💕💖

The word “coquette” originates from the French term “coquet,” which was first used in the early 17th century to describe a woman who is flirtatious and playful in her romantic pursuits. Over time, it has come to embody an aesthetic that embraces femininity, charm, and a playful romantic spirit in fashion and lifestyle.

New arrivals

The Coquette Aesthetic we reference to nowadays encapsulates a blend of charm, flirtation rooted mainly in that old-style romanticism. We’re talking the most tradionally feminine elements we can think, like bows, lace, florals and, of course, the color pink.

Wondering how you can incorporate this beautiful aesthetic it into your world? Come with me, let’s find out.

Fashion Forward: Style with a Flirty Twist

As I mentoned in the introduction, at the core of the Coquette Aesthetic, you’ve got fashion that really captures that flirty vibe and fun elegance with a strong vintage essence.

Imagine flowing skirts, delicate lace, and fitted bodices that celebrate the female form. Think vintage-inspired pieces, like a cute mini dress paired with knee-high socks and dainty Mary Jane shoes. Color palettes lean towards pastels, light florals, and soft textures that evoke a dreamlike quality.

Some popular brands embracing this aesthetic include Dior and Miu Miu, often seen incorporating elements like ruffles, bows, and soft silhouettes in their collections. When it comes to popular fashion brands, one of the most recognizable coquette aesthetic brand in its essence is Loveshack Fancy.

To get the perfect vibe that this aesthetic evokes, don’t forget to accessorize. Invest in statement jewelry, such as oversized earrings or delicate chokers, which truly elevate the Coquette vibe.

Beauty Bloom: Soft and Romantic Looks

In the beauty realm, the Coquette Aesthetic shines through with soft, romantic makeup looks. Think glowing skin, rosy cheeks, and glossy lips that evoke a youthful innocence. The focus is on enhancing your natural features instead of masking them, so a dewy foundation and a hint of highlighter are essential.

Hair can be styled in loose waves or soft curls, often adorned with headbands, ribbons, or floral accessories. For inspiration, look no further than influencers and celebrities like Lana Del Rey, who captures this dreamy aesthetic both in her appearance and her music.

Beauty brands have been taking advantage of the popularity of the coquette aesthetic trend to drop makeup lines, skin care and hair care products linked to the style. Hailey Beiber’s Rhode, Selena Gomez’ Rare Beauty are amognst some of the company’s who’ve done it recently. For the long haired girlies, Gisou has become almost an institution when it comes to cultivating long, shiny locks that honor the truest form of coquette aesthetic.

Lifestyle: Creating a Whimsical Living Space

Lifestyle choices associated with the Coquette Aesthetic lean towards a cozy, yet stylish, living environment. Soft linens, vintage decor, and plenty of plants create an inviting feel. This space is all about comfort combined with charm, where you can sip tea while flipping through classic literature or enjoying a cozy movie night.

Books like “The Secret Garden” or films such as “Amélie” and “Pride & Prejudice” resonate well with this aesthetic, showcasing themes of nature and romance.

These timeless works inspire a slower, more intentional life where you can appreciate the little moments. It’s that “romanticizing your life” thing everybody has been talking about lately! ♥

Pop Culture and Music Influences

Pop culture plays a significant role in the rise of the Coquette Aesthetic. The Netflix series “Bridgerton” captivated audiences with its lavish costumes and romantic storylines, pushing vintage-inspired fashion back into the spotlight. The show has become a prime example of how the Coquette Aesthetic can manifest in modern storytelling while harking back to a more elegant and flirtatious era.

In music, artists like Sabrina Carpenter, Ariana Grande and Lana del Rey bring the Coquette vibe to life in their lyrics and visuals. Their softer, whimsical tracks invite listeners into a romantic daydream, complemented by her elegantly styled music videos.

coquette aesthetic sabrina carpenter

Conclusion: Embracing Your Inner Coquette

The 2025 Coquette Aesthetic is all about embracing femininity, charm, and a sense of romance in every aspect of life. From fashion choices and beauty routines to lifestyle preferences and cultural references, this trend invites everyone to celebrate their playful side.

So whether you’re scrolling through Instagram, picking out the latest wardrobe essentials, or simply enjoying a cozy evening with a book, remember to channel that delightful coquette spirit and let your charm shine through!

Beijos,

Lu

Lu Amaral

Hi, I'm Lu, a Graphic Designer & Visual Storyteller. A Brazilian girlie living in Spain. A true aesthete. 20+ years of graphic design expertise. Founder of The Aesthetic Shop. Above all, a proud mommy of two.

Find me on Instagram: @luamaraltas and on Pinterest: @thisistheaestheticshop   💕

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